Personal branding, perfect identity making


yI am different from others, look how original I am! On social networks, especially professional ones, we always campaign: constantly, we must satisfy and grow the community.

Some do their best to get the attention of the recruiters: they sell themselves as a product on a fake Amazon-style site, use all the newspaper codes the team To get a job there (mock interview with yourself in support), edit movie clips to decline your cover letter, or even…run twenty kilometers in Paris using GPS, to form the letters of the word “rotation”.

To hell with humility and humility, you have to take matters into your own hands to show the world that you are worthy of your dream job. The personal brands It consists in presenting yourself in an organized manner, with professional success in sight: this translates as “self-marketing”. So the term comes from marketing and from evidence Centering, the battle of the mind. How to be seen and heard in a crowded environmentpublished in 1981 by two American management theorists, El Reyes and Jack Trout.

Read also This article is reserved for our subscribers The phrase “professional plan” that “does not address youth”

Therefore, it is a matter of managing one’s skills, added value and audience to organize a career plan. In order to “get a deal” or “grow in value” like a good old company, you have to stand out. The result is a brand image, except that the marketing manager is the brand itself. The latter is often expressed by a bloated seven-word job title, a serious but not too serious profile picture, with a stylish but still relaxed look, and a simple but not discouraging background in the background.

Resume landed in the antiques shop

In the world of work, two scenarios are repeated. The most common is that a CEO of a company (whether a startup or a CAC 40 member) sells himself on his blog or LinkedIn account, and produces “inspirational” and agreeable posts about the right to wrong or his difficult childhood that he overcame He now receives his annual salary of “100 thousand euros”. This “influencer” represents his company. Many more people follow him than his company’s official account, but he’s building a reputation that can serve him well if he wants to go it alone.

The other profile is also the freelancer, the freelancer: the latter will choose instead to organize his work and his availability, to acquire new clients.

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